Tuesday 9 May 2017

The Power Of Personal Branding In B2B with Esources.co.uk

While most of us are touting the various advantages of B2B we must not lose sight of the challenges and trends going forward this year.

Stiff business competition in the ecommerce space calls for innovative ideas B2B brands and marketers must incorporate in the days ahead.

Well, in the coming months, we can expect the rise of personal ads to continue.

“A creative narration that showcases a company executive’s accomplishment can add tons to a company brand image,” says a marketing expert.

Yes, executive branding is here to stay.

To explain the idiom “executive branding”, we must understand that people buying a product often want to know who the leaders in the company are.

Yes, it is always a good idea to put the personality, lifestyles, and beliefs of key personnel in the spotlight.

In this manner, the consumer gets an idea what the company stands for and what its ideals are.
“It is all about humanizing the company”, says a HR Manager of a company.

“We want to showcase our CEO as a thought leader. After all, he is an authority in the specialized field our company is operating in”.

Esources.co.uk is an online trade directory that enables businesses to reach out to thousands of buyers and sellers. It has the potential to promote traders’ merchandize more than any other portal.

According to an Esources Review, “The portal has developed this potential by harnessing the power of blogs and social media to position an individual as an expert in a particular domain”.

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